Ever wondered why we sometimes splurge on a sale, follow trends, or avoid risks even when the odds are in our favor? Traditional economics assumes we're rational decision-makers. Behavioral economics? It knows we're not! 📉🧠

💡Behavioral Economics: The Secret Behind Our Decisions 🤯

Imagine you see a $100 shirt marked down to $50. Feels like a steal, right? That’s anchoring at work! Our brains latch onto the first piece of info (the original price) and use it to judge everything else. Marketers know this well...😉🛍️

🔍The Anchoring Effect: The Power of the First Impression

People hate losing. In fact, losses hurt about twice as much as gains feel good. It’s why we cling to investments, avoid risks, and play it safe—even when taking a leap could bring huge rewards. Fear's got a strong grip on our wallets! 💸🙅‍♀️

🚫 Loss Aversion: Fear of Losing > Love of Winning

Ever jumped on a trend because "everyone else is doing it"? That's herd mentality. Whether it’s stocks, fashion, or even memes, people love to follow the crowd. But beware—this can lead to market bubbles and sudden crashes. 🐑📉

👥 Herd Mentality: Follow the Crowd, Follow the Trend

Businesses that understand behavioral economics can tap into these natural biases. Smart pricing, persuasive ads, or just knowing when to nudge—it's all about aligning with how people really think. 📊✨

🧩Why Does This Matter? Better Strategies, Better Outcomes

Next time you make a financial decision, ask yourself—what’s really driving it? Are you being influenced by psychological quirks or social pressures?🤔💡Recognizing these factors can help you make smarter choices!

💭Think About It: Are You in Control?

How Sneaky Psychology Makes You Spend and How Businesses Cash In

Discover the world of business and economics.

economics

Economics

marketingandsales

Marketing & Sales

habits

Habits

strategy

Strategy

Hidden Forces Controlling Your Wallet

The idea of the Sun "blowing up" is a dramatic and intriguing thought, often popularized in science fiction and doomsday scenarios. However, understanding the true nature of our Sun's evolution reveals a more nuanced and scientifically grounded future.

Exploding Sun?

As the Sun's core exhausts its hydrogen fuel, it will expand into a red giant. This transformation will see the Sun’s outer layers grow immensely, potentially engulfing the inner planets, including Earth. While this phase will involve dramatic changes in size and brightness, it is not a catastrophic explosion but a gradual expansion.

Expansion into a Red Giant

During its red giant phase, the Sun will emit extreme heat and radiation. These conditions will likely render Earth uninhabitable, causing severe disruptions to the climate and potentially boiling the oceans. Despite the dramatic impact, this phase is a slow, predictable process rather than an explosive event.

Heat and Radiation Effects on Earth

After expanding into a red giant, the Sun will shed its outer layers into space, creating a beautiful planetary nebula. This process involves the gradual ejection of the Sun's outer envelope, leaving behind a less luminous and shrinking core. The shedding of these layers is a gentle release, not an explosive burst.

Shedding of Outer Layers

The remaining core of the Sun will cool and contract into a white dwarf. This dense, dim stellar remnant represents the final stage of the Sun’s life cycle. Once the Sun has become a white dwarf, it will emit very little light and heat. Earth will be a frozen, dark world orbiting a dim stellar remnant. Surface temperatures will plummet, making Earth an extremely cold and desolate place.

Formation of a White Dwarf

Given the Sun’s transformation, Earth's survival is uncertain. As the Sun evolves, Earth will transition from a potentially habitable planet to a cold, lifeless rock. The increasing heat from the red giant phase will render it uninhabitable long before the Sun becomes a black dwarf, making Earth a frozen and dark remnant in the distant future.

Can Earth Survive?

The universe is not only stranger than we imagine, it is stranger than we can imagine

history

History

sciencefiction

Science Fiction

education

Learning & Education

scienceandnature

Science & Nature

space

Space

Will the Sun Blow Up?

Measures the percentage increase in a company’s sales over a given period. This indicator reveals how well a company’s products or services are performing in the market and the effectiveness of its sales and marketing strategies.Example: A company’s revenue increased from $1 million in 2022 to $1.2 million in 2023. The revenue growth rate would be calculated as (($1.2 million - $1 million) / $1 million) × 100 = 20%.

1. Revenue Growth

Calculates the percentage of total revenue that remains as profit after all expenses, including operating costs, taxes, and interest, are deducted. A higher margin indicates a more profitable company, reflecting efficient cost management and strong revenue generation.Example: A company has $500,000 in revenue and $100,000 in net income after all expenses. The net profit margin would be ($100,000 / $500,000) × 100 = 20%.

2. Net Profit Margin

Represents the percentage of revenue left after subtracting the cost of goods sold (COGS). This metric focuses on the core profitability of a company’s products or services before accounting for other operational expenses, helping assess pricing strategies and production efficiency.Example: A company’s revenue is $300,000, and the cost of goods sold (COGS) is $180,000. The gross profit margin is ((($300,000 - $180,000) / $300,000) × 100) = 40%.

3. Gross Profit Margin

Measures how effectively a company uses its assets to generate profit. It’s calculated by dividing net income by total assets. A higher ROA indicates more efficient use of assets in generating earnings.Example: A company has a net income of $50,000 and total assets of $500,000. The ROA would be ($50,000 / $500,000) × 100 = 10%.

4. Return on Assets (ROA)

Assesses the return on shareholders' equity, reflecting how well a company generates profit from its shareholders’ investments. It’s calculated by dividing net income by shareholder equity. A higher ROE suggests effective management and strong financial performance.Example: A company has a net income of $75,000 and shareholder equity of $300,000. The ROE would be ($75,000 / $300,000) × 100 = 25%.

5. Return on Equity (ROE)

Evaluates a company’s ability to meet short-term obligations with its short-term assets. Calculated by dividing current assets by current liabilities, this ratio helps gauge liquidity and short-term financial health.Example: A company has $200,000 in current assets and $150,000 in current liabilities. The current ratio would be $200,000 / $150,000 = 1.33.

6. Current Ratio

A more stringent measure of liquidity than the current ratio, it excludes inventory from current assets. Calculated by dividing (current assets - inventory) by current liabilities, it provides insight into a company’s ability to meet short-term obligations without relying on inventory sales.Example: A company has $200,000 in current assets, $50,000 in inventory, and $150,000 in current liabilities. The quick ratio would be ($200,000 - $50,000) / $150,000 = 1.00.

7. Quick Ratio

Indicates the proportion of a company’s funding that comes from debt compared to equity. Calculated by dividing total liabilities by shareholder equity, this ratio reveals financial leverage and risk. A higher ratio suggests greater reliance on debt.Example: A company has $400,000 in total liabilities and $200,000 in shareholder equity. The debt-to-equity ratio would be $400,000 / $200,000 = 2.0, indicating the company uses twice as much debt as equity.

8. Debt-to-Equity Ratio

Provides a snapshot of a company’s operational profitability by excluding interest, taxes, depreciation, and amortization. It helps assess core business performance and compare profitability across companies.Example: A company has $120,000 in revenue, $40,000 in operating expenses (excluding interest, taxes, depreciation, and amortization). EBITDA would be $120,000 - $40,000 = $80,000.

9. Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)

Measures the cash generated or used by a company’s core operational activities. This indicator reflects the company’s ability to generate sufficient cash to sustain and grow its business operations without relying on external financing.Example: A company reports $30,000 in net income, but adjusts for $5,000 in depreciation and $3,000 in changes in working capital. The cash flow from operating activities is $30,000 + $5,000 + $3,000 = $38,000.

10. Cash Flow from Operating Activities

moneyandinvestments

Money & Investments

business

Business

The Top 10 Financial Performance Indicators You Should Know

Compound interest is when you earn interest on both your original investment and the interest that has already been added. This means your investment grows faster over time compared to simple interest, which only earns interest on the initial amount.

What is Compound Interest?

Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn't ... pays it.

<ul><li class="ql-align-justify">Initial Principal: The original amount of money invested or borrowed.</li><li class="ql-align-justify">Interest Rate: The percentage at which the investment grows each period.</li><li class="ql-align-justify">Compounding Frequency: How often the interest is applied to the principal (e.g., annually, semi-annually, quarterly, monthly).</li><li class="ql-align-justify">Time: The duration for which the money is invested or borrowed</li></ul>

How Compound Interest Works

<ul><li>A = the future value of the investment/loan, including interest</li><li>P = the principal investment amount (initial deposit or loan amount)</li><li>r = the annual interest rate (decimal)</li><li>n = the number of times that interest is compounded per year</li><li class="ql-align-justify">t = the number of years the money is invested or borrowed for</li></ul>

Formula for Compound Interest

By starting early, making consistent contributions, and reinvesting earnings, you can significantly enhance your wealth over time. Let's explore these strategies in detail to help you maximize the benefits of compound interest.

Essential Strategies for Maximizing Compound Interest

One effective approach to understanding compound interest is the Rule of 72, a quick guide to estimating investment growth. The formula is simple: divide 72 by the annual interest rate to determine the number of years it will take for your investment to double. For example, with an 8% return, it would take approximately 9 years for your investment to double (72 ÷ 8 = 9).

1. The Rule of 72 - Your Quick Doubling Guide

Starting early is another vital strategy, as it allows your investments more time to grow exponentially. Comparing the growth of investments made at different ages highlights the significant benefits of early investing. The earlier you start, the more you can take advantage of compounding over a longer period.

2. Start Early - The Key to Exponential Growth

Consistent contributions are equally important in maximizing compound interest. Regularly adding to your investment can steadily build wealth over time. For instance, the substantial impact of monthly contributions shows how regular investments can significantly enhance your overall returns.

3. Consistent Contributions - Building Wealth Steadily

Reinvesting earnings is crucial for maximizing returns. By compounding through reinvestment, the growth potential of your investment increases. This strategy is evident in the enhanced growth of investments where dividends and interest are reinvested rather than withdrawn, leading to significantly higher returns over time.

4. Reinvestment of Earnings - Maximizing Returns

<ol><li class="ql-align-justify">Automate Your Investments</li><li class="ql-align-justify">Choose High-Interest Accounts</li><li class="ql-align-justify">Minimize Fees and Expenses</li><li class="ql-align-justify">Reinvest Dividends and Earnings</li><li class="ql-align-justify">Stay Invested for the Long Term</li></ol>

Practical Steps to Leverage Compound Interest

personaldevelopment

Personal Development

motivationandinspiration

Motivation & Inspiration

How to Grow (Explosive) Wealth Over Time 

Let's rewind the clock about 66 million years ago to the Yucatán Peninsula in Mexico. It was a time when Earth was dramatically altered by an unexpected visitor from space—the Chicxulub asteroid.

The Cosmic Encounter

The Chicxulub asteroid 10 kilometers wide slammed into our planet. It triggered a cataclysmic event known as a "mass extinction." Around 75% of Earth's species, including the mighty dinosaurs, vanished. This extinction event marked the abrupt end of the Cretaceous period and ushered in a new era in Earth's history—the Paleogene period.

A Catastrophic Extinction

Enormous tsunamis, hundreds of meters high, swept across coastlines, wiping out ecosystems. Wildfires, sparked by the impact's heat and fueled by debris, spread across large areas, intensifying the devastation. Meanwhile, a thick cloud of debris and vaporized rock filled the atmosphere, blocking sunlight for months or even years. This "impact winter" cast Earth into darkness, disrupting photosynthesis and causing global temperatures to drop sharply.

The Aftermath was Dire

In the wake of this ecological turbulence, plant life withered, food chains collapsed, and entire species struggled to survive. The extinction of dinosaurs left ecological niches vacant, allowing mammals and other smaller creatures to thrive and eventually evolve into the diverse array of species we see today.

Ecosystem Shifts and Evolutionary Adaptation

books

Books

The Asteroid that Wiped Out the Dinosaurs

The melting of polar ice due to climate change is slowing down the Earth's rotation. This significant change could lead to a "negative leap second" being subtracted from atomic clocks to keep them aligned with the planet's rotation. This marks the first time human-induced climate change has measurably affected the Earth's rotation.

Climate Change's Unexpected Impact on Earth's Rotation

As ice melts in Greenland and Antarctica, the resulting water flows toward the equator. This shift in the planet's mass distribution decreases its angular velocity. The effect is expected to become more pronounced as ice melt accelerates with continued global warming.

Melting Polar Ice and Shifts in Mass Distribution

The slowing rotation is counteracting a recent trend of the Earth spinning faster. This trend had raised the possibility of adding a negative leap second as early as 2026. However, the melting ice is delaying this event by about three years, pushing it to 2029.

Delaying the Addition of a Negative Leap Second

Subtracting a second from atomic clocks is unprecedented and could disrupt computer networks not designed for this change. Precise timekeeping is critical for satellite navigation, telecommunications, financial transactions, and other systems. Ensuring these systems can adapt to such a change is a significant challenge.

Challenges of Subtracting a Second from Atomic Clocks

The necessity of precise timekeeping underscores the potential for widespread disruption. Satellite navigation, telecommunications, financial transactions, and other critical systems rely on exact time measurements. Adapting these systems to account for a negative leap second will be essential to prevent operational issues.

Implications for Critical Systems and Infrastructure

While the Earth's rotation has slowed over geological timescales, this is the first time human activities, such as greenhouse gas emissions, have altered it on a measurable scale. These findings highlight the far-reaching impacts of climate change, including sea level rise that accelerates the sinking of major coastal cities faster than previously estimated.

The Broader Impact of Human Activities on Planetary Mechanics

And, our timekeeping systems are struggling to keep up

problemsolving

Problem Solving

Climate Change is Slowing Down Earth's Rotation

Understanding how the brain works can help us develop effective strategies for rewiring it for success. The brain consists of over 80 billion neurons, each forming 200-300 synapses with other neurons, creating a vast network capable of intelligent thought. This network operates through two primary memory modes: short-term memory and long-term memory.

Short-Term Memory vs. Long-Term Memory

<ul><li class="ql-align-justify">Capacity: Limited, often cited as 7±2 units, though some studies suggest it may be as few as 4 units.</li><li class="ql-align-justify">Function: Allows for the recall of recent events or information, lasting seconds to minutes.</li><li class="ql-align-justify">Mechanism: Relies on the transient firing of a large number of neurons to store information temporarily.</li></ul>

Short-Term Memory (Working Memory)

<ul><li class="ql-align-justify">Capacity: Virtually unlimited.</li><li class="ql-align-justify">Function: Stores information for extended periods, allowing for the recall of distant memories.</li><li class="ql-align-justify">Mechanism: Involves the strengthening of synaptic connections through processes like long-term potentiation.</li></ul>

Long-Term Memory

These frameworks are designed to optimize how we learn, retain, and apply new information. By engaging short-term memory, they encourage immediate application and practice of skills, fostering rapid adaptation and problem-solving. Simultaneously, through repetition and emotional engagement, they reinforce these skills into long-term memory, ensuring lasting behavioral change. This dual approach enhances cognitive function & also supports sustained personal growth by embedding positive habits and attitudes.

Harnessing Memory Power

<ul><li class="ql-align-justify">Principle: Belief in the ability to develop intelligence and abilities through effort and learning.</li><li class="ql-align-justify">Application: Embrace challenges, persist through setbacks, and view effort as a path to mastery. This involves rewiring the brain to see obstacles as opportunities for growth.</li></ul>

1. Growth Mindset (Carol Dweck)

<ul><li class="ql-align-justify">Principle: Uses language and behavioral patterns to influence neural processes.</li><li class="ql-align-justify">Application: Techniques such as anchoring (linking a physical trigger to a desired mental state) and reframing (changing the context or meaning of a situation) help rewire thought patterns and behaviors.</li></ul>

2. Neuro-Linguistic Programming (NLP)

<ul><li class="ql-align-justify">Principle: Changing negative thought patterns and behaviors through structured intervention.</li><li class="ql-align-justify">Application: Identify and challenge cognitive distortions, then replace them with more realistic and positive thoughts. This helps in creating new neural pathways for healthier thinking.</li></ul>

3. Cognitive Behavioral Therapy (CBT)

Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

<ul><li class="ql-align-justify">Principle: Focusing on the present moment (ditch the past, pause the future) reduce stress and enhance cognitive function.</li><li class="ql-align-justify">Application: Regular meditation practices can increase gray matter density in the brain, improving areas related to memory, empathy, and stress regulation.</li></ul>

4. Mindfulness and Meditation

<ul><li class="ql-align-justify">Principle: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals.</li><li class="ql-align-justify">Application: Break down goals Application: Break down goals into smaller steps, track progress, and celebrate milestones to reinforce positive behaviors and neural connections.</li></ul>

5. SMART Goals

<ul><li class="ql-align-justify">Principle: Understanding and leveraging the habit loop (cue, routine, reward).</li><li class="ql-align-justify">Application: By identifying cues and rewards, one can change routines to form new, beneficial habits, thus rewiring the brain for success.</li></ul>

6. Habit Formation (Charles Duhigg)

The brain network operates through two primary memory modes: short-term memory and long-term memory.

mindfulness

Mindfulness

mentalhealth

Mental Health

longevity

Longevity

Try These 6 Proven Ways to Rewire the Brain!

Carnegie Mellon University's <a href="https://www.seedworld.com/us/2024/06/08/nanotechnology-could-transform-global-food-production/">Greg Lowry and Juan Pablo Giraldo</a> from the University of California Riverside are spearheading efforts in plant nanobiotechnology. Their research focuses on using nanotechnology to enhance crop resilience and productivity, potentially revolutionizing global food production.

Driving advancements in plant nanobiotechnology

The researchers are leveraging insights from the well-established field of nanomedicine and employing digital twin technologies. By using <a href="https://www.seedworld.com/us/2024/06/08/nanotechnology-could-transform-global-food-production/">nanocarriers</a> to deliver nutrients and protection agents directly to specific plant organs, they aim to make plants more resilient to diseases and environmental stressors like extreme heat and high soil salinity.

Exploring innovative agricultural solutions

Agriculture significantly contributes to global greenhouse gas emissions and freshwater withdrawals, with current practices being unsustainable. The innovative methods being explored could lead to more efficient use of resources, increased crop yields, and better resilience to climate change.

Addressing Agricultural Challenges

The future looks bright for plant nanobiotechnology! With the ability to revolutionize agriculture, the key to its success lies in solving challenges around delivering nanocarriers. Ongoing research is focused on overcoming these obstacles, leading us towards a more sustainable future in food production. 🌱🚀

Future Outlook

food

Food

technologyandthefuture

Technology & The Future

Nanotechnology - The Future of Sustainable Farming

<ul><li>The planet has already warmed by 1.2 degrees Celsius, and if emissions are not reduced, it is likely to exceed the 1.5°C limit within the next two decades.</li><li class="ql-align-justify">This could lead to more frequent and severe heatwaves, droughts, and natural disasters.</li></ul>

Global Warming: We're on the Path to Double the 1.5°C/2.7°F Limit

<ul><li>Coral reefs are home to 30% of marine life and are crucial for biodiversity. If the planet warms by 2°C, 99% of coral reefs will be lost.</li><li class="ql-align-justify">The United Nations has warned that plastic waste in oceans will cause irreparable damage, and half of the world's coral reefs have died in the last 30 years.</li></ul>

Oceans: 99% of Coral Reefs Will Be Lost if We Exceed 2°C of Warming

<ul><li>The current rate of species extinction is 10,000 times the normal rate, with dozens of species going extinct every day.</li><li class="ql-align-justify">This loss of biodiversity reduces water quality, food security, and natural pest control, and results in the loss of natural habitats.</li></ul>

Loss of Biodiversity: 1 Million Species Face Extinction

<ul><li>Climate change is displacing millions of people, with up to 200 million people expected to be displaced by 2050.</li><li class="ql-align-justify">The International Organisation on Migration estimates that climate change is making climate change refugees of the world's poorest populations.</li></ul>

Climate Change is Creating a Refugee Crisis

<ul><li class="ql-align-justify">The Thwaites Glacier in Antarctica, ominously nicknamed the "doomsday glacier," is melting rapidly in unexpected ways.</li><li class="ql-align-justify">Satellite data shows the glacier's ice shelf, which previously acted as a protective barrier, is now receding at an alarming rate, exposing more ice to the warming ocean and accelerating the melting process.</li><li class="ql-align-justify">The melting of Thwaites Glacier alone could raise global sea levels by up to 2 feet (0.6 meters), threatening coastal communities around the world.</li></ul>

The "Doomsday Glacier" is More Vulnerable Than Previously Thought

<ul><li class="ql-align-justify">The Intergovernmental Panel on Climate Change (IPCC) warns that without immediate and deep emissions reductions, the world's climate goals will soon slip out of reach.</li><li class="ql-align-justify">The window of time to prevent the worst impacts of climate change is closing quickly, and reducing emissions by 45% by 2030 is crucial to limiting global warming to 1.5°C.</li></ul>Once the tipping point is touched, Earth's temperature will rise by 2 degrees Celsius, starting a series of dangerous global disasters.

Irreversible Damage

<ul><li class="ql-align-justify">Burning fossil fuels</li><li class="ql-align-justify">Deforestation and land use changes</li><li class="ql-align-justify">Agriculture</li><li class="ql-align-justify">Transportation</li><li class="ql-align-justify">Industrial processes</li></ul>

Major Man-Made Causes of Climate Change

By 2035, we will cross a point of no return with a 67% probability.

teamwork

Teamwork

Alarming Facts about Climate Change that You Should Know About!

In late April 2024, Tesla's CEO, Elon Musk, let go of the Supercharger team, which had around 500 employees. This is the team responsible for the Supercharger charging-station network ( EV charging ports operated & owned by Tesla). Surprisingly, just two weeks later, Tesla started hiring back some of the people it had laid off.For a deep dive, you can go <a href="https://open.substack.com/pub/trajectorymatrix/p/inside-teslas-abrupt-supercharger?utm_source=share&utm_medium=android&r=3590yk">here</a>.

The Layoff

The layoffs will “enable us to be lean, innovative and hungry for the next growth phase cycle.”

Tesla's stock was soaring before layoffs hit in April 2024, with a striking <a href="https://www.barrons.com/livecoverage/stock-market-today-010924/card/tesla-stock-is-on-pace-to-mark-lowest-close-since-november-xJibqmHPKtcl4gt5f0tf">101.72% </a>🚀annual gain (2023). However, when news of the layoffs spread, the stock plummeted by <a href="https://markets.businessinsider.com/news/stocks/tesla-stock-price-layoffs-elon-musk-memo-weakening-ev-demand-2024-4">34% </a>(April 2024).Despite attempts to overcome the challenges, further job cuts caused another <a href="https://www.cnbc.com/2024/04/30/tesla-shares-drop-after-musk-cuts-about-500-jobs-in-supercharger-team.html">6% </a>(May 2024) drop.

Stock Price Drop

Just two weeks after Tesla let go of the staffs, it rehired some of them back. Elon Musk's decision to bring back some Supercharger employees at Tesla has stirred interest and scrutiny among the electric vehicle (EV) community.WHY?

The Return of Supercharger Staffs

Rehiring employees might be part of Tesla's broader efforts to make operations more efficient and focus better on main goals. By bringing back key people to the Supercharger team, Tesla aims to make operations smoother and be more flexible in the changing EV world.

2. Strategic Operational Improvements

For Tesla to succeed, its Supercharger network must be strong, making EV charging easy for users. And its workforce is a crucial part of that.

3. Strengthening Essential Infrastructure

As a big receiver of federal funds for EV chargers, Tesla has to meet certain responsibilities. Rehiring Supercharger employees is key to show that Tesla is indeed using resources well and keeping its network running smoothly.

4. Meeting Federal Obligations

As of now, the Supercharging network operated by Tesla stands as North America's most extensive fast charging network. Analysts project that Tesla could capture a <a href="https://www.bloomberg.com/news/newsletters/2024-04-09/tesla-tsla-charging-network-has-become-a-serious-business">$7.4 billion </a>💵share of the public charging market by 2030.

Leading

Expanding access to the Supercharger network for more EV drivers (of other brands) presents Tesla with an opportunity to attract a fresh customer demographic. It is also anticipated that this broadened infrastructure could generate an additional <a href="https://www.caranddriver.com/features/a45972127/tesla-supercharger-network-opening-ev-strategy/">$20 billion</a>💲💥in revenue by 2030.For a deep dive, you can go <a href="https://open.substack.com/pub/trajectorymatrix/p/inside-teslas-abrupt-supercharger?utm_source=share&utm_medium=android&r=3590yk">here</a>.

Hidden Forces Controlling Your Wallet

Will the Sun Blow Up?

The Top 10 Financial Performance Indicators You Should Know

How to Grow (Explosive) Wealth Over Time

The Asteroid that Wiped Out the Dinosaurs

Trajectory Matrix