1. Universal Selling: Selling is a universal activity, embedded in everyday interactions and essential for personal and professional success.

2. New ABCs: Attunement, Buoyancy, and Clarity are the modern principles of effective selling, replacing the outdated “Always Be Closing” mantra.

3. Empathy Matters: Understanding and empathizing with others’ perspectives (attunement) is crucial for building trust and successful persuasion.

4. Stay Positive: Maintaining a positive outlook and resilience (buoyancy) helps overcome rejection and stay motivated.