Simple Innovations for Big Success

Melville Stone didn't just lower prices for his newspaper, he figured out why sales were low. He found that people didn't have enough pennies to buy his newspaper. Instead of just lowering prices, Stone convinced merchants to use prices ending in .99. This small change increased the circulation of pennies.

Stone's focus on something as small as the penny led to a major shift in pricing strategies with a lasting effect on consumer behavior. Don't underestimate the power of small changes.

What small change can you make today that might lead to a bigger impact in the future?