Amy Brann emphasizes the importance of grasping how the brain operates to enhance coaching effectiveness. Understanding brain regions, such as the prefrontal cortex and amygdala, helps coaches tailor their approach to clients’ cognitive and emotional needs. This insight into neural processes allows for more targeted strategies in managing stress, fostering motivation, and promoting goal-setting, ultimately aiding in more profound and lasting behavioral change.
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Here are six key points from "Neuroscience for Coaches" by Amy Brann.
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