The book highlights neuroplasticity, the brain's ability to reorganize itself by forming new neural connections throughout life. Brann explains how leveraging this concept can help coaches guide clients through personal and professional development. By encouraging practices that stimulate neuroplasticity, such as new learning experiences and consistent behavioral changes, coaches can help clients reshape their habits and enhance their problem-solving skills.
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Here are six key points from "Neuroscience for Coaches" by Amy Brann.
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