The book integrates insights from cognitive neuroscience with practical coaching techniques, such as Cognitive Behavioral Therapy (CBT). Brann discusses how these techniques can be used to address negative thought patterns and promote positive behavior changes. By incorporating cognitive-behavioral strategies, coaches can help clients reframe their thinking, overcome limiting beliefs, and adopt more constructive behaviors.
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Here are six key points from "Neuroscience for Coaches" by Amy Brann.
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