1. Birth of Behavioral Economics
2. Concept of Mental Accounting
3. Role of Fairness in Decision-Making
4. Power of Nudging
5. Impact of Overconfidence
6. Endowment Effect
7. Role of Social Preferences
8. Anomalies of Rational Behavior
9. Influence of Loss Aversion
10. Concept of Libertarian Paternalism
11. Reality of Market Inefficiencies
12. Power of Choice Architecture
13. Psychology of Saving
14. Myth of the Rational Investor
15. Importance of Context in Decision-Making
16. Role of Behavioral Insights in Public Policy
17. Future of Behavioral Economics
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Richard Thaler’s *Misbehaving* reveals how human quirks and irrational behaviors challenge traditional economics, paving the way for behavioral economics.
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