Influence of Loss Aversion - Deepstash

Influence of Loss Aversion

Loss aversion explains why people fear losses more than they value gains. Thaler showed how this bias leads to risk-averse behavior, such as holding onto losing investments too long or avoiding necessary changes in business and personal life.

“Losses loom larger than gains, making us overly cautious and resistant to change.”

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Richard Thaler’s *Misbehaving* reveals how human quirks and irrational behaviors challenge traditional economics, paving the way for behavioral economics.

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