Psychology of Saving - Deepstash

Psychology of Saving

Saving money is often irrationally difficult for people, a challenge Thaler explored through behavioral economics. He introduced concepts like “Save More Tomorrow,” a program that leverages behavioral insights to help people save more effectively.

“Saving is not just a financial challenge; it’s a psychological one.”

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Richard Thaler’s *Misbehaving* reveals how human quirks and irrational behaviors challenge traditional economics, paving the way for behavioral economics.

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