The Power of Behavioral Science - Deepstash
The Power of Behavioral Science

The Power of Behavioral Science

Behavioral science reveals that our choices are often influenced by hidden forces. By understanding these forces, businesses can shape consumer behavior more effectively.

“People are predictably irrational, which means their choices can be influenced in predictable ways.”

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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.

Discover how subtle psychological tactics shape your choices in Richard Shotton's *The Illusion of Choice.*

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Key Takeaways

Key Takeaways

  1. Money is not just a tool for buying things, it also shapes our emotions & attitudes in ways that can be both positive and negative.
  2. The way we think about money is often irrational & influenced by emotions, which can lead to poor financial decisions.
  3. The role of luck in finan...

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