While we assume that having more choices leads to greater happiness, Schwartz demonstrates the paradox where an abundance of options can make us feel worse about our decisions.
“When people have no choice, life is almost unbearable. As the number of choices increases, the autonomy, control, and liberation this variety brings can reach a point where choice no longer liberates but debilitates.”
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The Paradox of Choice explores how too many options can lead to anxiety, indecision, and dissatisfaction.
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