With the Hook Model, it is easy to manipulate users. The maker of a product needs to ask two questions: 

• would I use the product myself?
• will the product help users materially and improve their lives?

First, we imagine an existing solution for the opportunity. We map users and write the steps they need to do in the solution sequentially over time (e.g. User comes to create content -> Users opens the editing mode -> User edits content -> User publishes content)

For each step we start wri...

The best product managers not only want to create products for their users; they also want to empower users to solve their problems and make their lives better — and Kathy Sierra’s Badass: Making Users Awesome is an actionable, hands-on blueprint on how to do just that.