When Metrics Fail
- Adding new features makes the metrics go up, but it fails when we keep adding newer features, making the application bloated.
- The brand power, of big brands like Apple or Nike, is hard to track on mere numbers, and the goodwill or trust they enjoy due to their past work is hard to put down in metric numbers.
- Current behaviour cannot accurately predict future behaviour due to the inherent complexity and unpredictability of where technology and consumer preference goes.
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