What Is

Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.

What is needed are initiatives that enhance belonging with real connection. Brands should create spaces, experiences, product...

Property is the thing which is valued, or protected, and forms the basis of all actions and judgements, whether they are moral, theological, economic or political.

A society gets together and co-creates property, in the form of wealth, rights, possessions and instruments of value...

Political science professor Elinor Ostrom showed that common-pool resources, such as water supplies or fish, can be effectively managed collectively without government or private control.

But this is only possible if those using the resource are physically...