Pick Your Battles: Customer Complaints - Deepstash
Pick Your Battles: Customer Complaints

Pick Your Battles: Customer Complaints

There are four types of complaints:

  1. Complaints of change: These are the most difficult to understand since people often resist change.
  2. Complaints of expectation: These reveal problems with how the product is marketed and may indicate issues with the product itself.
  3. Complaints of void: These are especially important as they give insight into what customer needs are not being met.
  4. Fraudulent complaints: Responding with grace and a clear explanation of your position is the best way to handle these situations.

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