“Life is so short you can’t even waste a day of subscribing to what someone think you can do versus what you know you can do”
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This is a summery of the mindset and the thoughts Virgil Abloh had when he was in his prime.
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If you’re going to do something amazing, then you can’t waste time worrying about what others think of it. There will always be some idiot who wants to hold you back. So, know to ignore them beforehand.
You’ve got to do this, full force. So, don’t let anyone sway yo...
It’s a matter of reducing where you can and reusing the plastic you can’t avoid. Because absolute zero-waste is actually not possible.
You have to think of how exactly do you stop using it. So you first have to understand what’s truly feasible.
Reason: They don't know how big a deal the change actually is. Have you ever started a project so overwhelming that you didn’t even know where to start? This is how change can feel, too.
The Fix: Try using the 4-door approach to give the change some edges.
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