Think of it this way:
• Why should a bargain exist despite the presence of thousands of investors who stand ready and willing to bid up the price of anything that’s too cheap?
• If the return appears so generous in proportion to the risk, might you be overlooking some hidden risk?
• Why would the seller of the asset be willing to part with it at a price from which it will give you an excessive return?
• Do you really know more about the asset than the seller does?
• If it’s such a great proposition, why hasn’t someone else snapped it up?
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