Innovation Beyond Cars: Lexus' Influence on Toyota and the Industry

The creation of Lexus had a profound impact on Toyota and the broader automotive industry. The high standards set for Lexus models pushed Toyota to improve quality across its entire range. Technologies and manufacturing techniques developed for Lexus often found their way into mainstream Toyota vehicles, elevating the entire brand. The success of Lexus also influenced how other manufacturers approached the luxury market, leading to the creation of new luxury divisions by companies like Nissan (Infiniti) and Honda (Acura).