MARK MINERVINI

‘My goal is to make a ton of money.’

And you’re wondering why you still haven’t made it.

Your goal isn’t actionable.

And quite frankly it isn’t that motivating either.

Your point-of-view about money can be skewed. Thoughts can include:

• You have to spend money to make money.
• You need to make money to be rich.
• Being friends with rich people will make you rich too.
• The goal is to have it all.

Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious— but their ambition is first and foremost for the institution, not themselves.