The Importance of Appearences

Usually, ‘virtue signaling’ has a negative meaning (even if there are a few situations where it is likely to lead to meaningful positive outcomes).

This behavior is generally defined as being mainly driven by the desire to signal your good moral values, regardless of whether it le...

• May Encourage Deception: Employees may look for ways to make their performance appear to be good when it isn’t.
• Misaligned Incentives: poorly conceived ones may incentivize risky and irresponsible behavior that undermines the mission of the company. 

Vera Wong leads a disciplined life, waking up early every morning to seize her day.

As an expert in tea, she owns a shop in San Francisco and calls it Vera Wang's World-Famous Teahouse, which is ironic, because virtually no one knows the shop.

Widowed, she is left with her son, but wh...