The video encourages reframing negative self-perceptions. Instead of accepting past trauma or negative traits, one should tell new stories that empower change.Example: An entrepreneur using past experiences to justify anxious behavior is challenged to choose a different narrative, one that doesn’t give past trauma power over their present.

Stories as Tools for Change

The speaker emphasizes the value of having a strong support system, such as his wife, who boosted his self-confidence even before he believed in himself completely. Surrounding yourself with positive people is crucial for personal development.

The Power of Relationships

Personal growth often involves reshaping one’s identity and beliefs. Trauma or past hardships should not be given power to shape one’s business journey.By changing the stories we tell ourselves, we can influence our emotional states and decisions, ultimately leading to greater business success.

Overcoming Emotional and Mental Barriers

The speaker stresses that character is fluid, and entrepreneurs must evolve traits like patience, focus, and integrity to succeed.Instead of simple affirmations, he advocates for creating arguments based on past evidence of positive traits to reinforce belief in one’s capabilities.

Developing Desired Character Traits

The power of your own storyAccording to the Alex, the key to personal growth and entrepreneurial success lies in the story you repeatedly tell yourself.Affirmations only scratch the surface; it's the deeper, repetitive narratives about yourself that shape your thoughts and actions.

The Power of Self-Narrative

Instead of relying on surface-level affirmations, entrepreneurs should create evidence-based arguments that build up their self-belief and character traits.The speaker challenges viewers to confront the excuses they use for negative behavior and to reshape their mindset for better results.

Practical Advice for Entrepreneurs

You need to have all 3 in order to move to higher level.<ol><li class="ql-align-justify">Beliefs: Changing one’s beliefs about themselves and their business potential.</li><li class="ql-align-justify">Skills: Acquiring the necessary skills through learning and practice.</li><li class="ql-align-justify">Character Traits: Developing traits like discipline and focus that ensure skills are applied effectively.</li></ol>

The Three Pillars of Entrepreneurship

The success of a business requires more than just skills and beliefs. Developing strong character traits, such as discipline and focus, is crucial to achieving growth and success. It's like climbing a ladder, where all three elements must align at each step.Key points:<ul><li class="ql-align-justify">Skills, beliefs, and character traits are all important for business success.</li><li class="ql-align-justify">Discipline and focus are two key character traits needed for growth.</li><li class="ql-align-justify">The speaker uses the metaphor of a ladder to illustrate the importance of aligning all three elements.</li></ul>

Character Development and Its Importance

Want to SCALE your business? Go here: https://www.acquisition.com/one
Want to START a business? Go here: https://skool.com/games 

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

Never quit,

Alex

FULL DISCLOSURE 
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

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