Hypothesis Testing: Bayesian A/B Testing
- Bayesian hypothesis testing allows comparison of different hypotheses to identify the best explanation for data
- This method improves decision-making, such as testing marketing strategies with real-time data-driven updates
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Giuseppe Biondi-Zoccai is a renowned expert in cardiology, medical research methodology and evidence synthesis
Will Kurt's Bayesian Statistics the Fun Way introduces Bayesian thinking as a method to update beliefs based on new data. It contrasts Bayesian probability with frequentist methods, emphasizing subjective belief and its evolution. The book is important for its practical, accessible approach to using Bayesian reasoning in everyday decision-making and data analysis
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