“In the cookie jar, I had my failures, successes, my sorrows, and my accomplishments—all the things that make me who I am.”

“The most important conversations you’ll ever have are the ones you’ll have with yourself.”

“We all need small sparks, small accomplishments in our lives to fuel the big ones.”

The key to overcoming challenges is mastering your mind. Goggins argues that the body is capable of enduring much more than we think, but the mind gives up long before our limits are reached. By pushing past mental barriers, you unlock new potential.

1. Mastering the Mind

Just like hands get calloused through physical work, the mind can be toughened through hardship and repeated effort. Each time you endure pain or discomfort, your mind becomes more resilient and better equipped to handle adversity.

3. Callousing the Mind

Can't Hurt Me is a manifesto on mental resilience. It challenges the notion that we are limited by our circumstances or physical abilities. By cultivating an unbreakable mindset, you can push through unimaginable hardships and redefine your limits.

The Relentless Pursuit of Mental Toughness

Goggins believes that true growth comes from embracing suffering. Pain is inevitable in life, but how you react to it defines you. Rather than avoiding discomfort, lean into it to build greater mental and physical strength.

8. Embracing Pain and Suffering

Life will always throw challenges your way, and the ability to adapt is what separates those who succeed from those who give up. Embracing change, staying flexible, and always pushing forward are the keys to long-term growth.

10. The Power of Adaptability

“Suffering is the true test of life.”

Mental toughness comes from discipline, routine, and consistent self-challenge. Goggins shares his journey of turning pain and suffering into strength by adopting a mindset that embraces difficulty rather than running from it.

7. Building an Unbeatable Mindset

“The only way we can change is to be real with ourselves. If you’re not real and raw, the change will not happen.”

Fear is often the biggest obstacle standing between you and your goals. Goggins emphasizes pushing through fear by confronting it head-on, rather than avoiding it. Confidence grows with each battle fought against fear.

6. Overcoming Fear and Doubt

Goggins uses the “Accountability Mirror” as a tool for self-reflection. By writing down your shortcomings and facing them honestly, you can take action to improve yourself. It’s about owning your flaws and pushing yourself to overcome them.

4. Accountability Mirror

In moments of doubt or exhaustion, Goggins recommends reaching into your "cookie jar," which is a mental reserve of all your past accomplishments and struggles you’ve overcome. This helps you draw strength when you need it most.

5. The Cookie Jar Method

This book emphasizes radical accountability. Goggins believes that no one is responsible for your success or failure but you. Through personal ownership and the will to endure pain, you gain control over your life’s path.

Taking Control of Your Destiny

When your mind tells you that you’re done, you’ve only reached 40% of your actual potential. Pushing through the discomfort leads to growth and endurance far beyond what you thought possible.

2. The 40% Rule

Goggins emphasizes radical accountability. Stop blaming circumstances, other people, or external forces. Accept complete responsibility for your successes and failures, and take control of your destiny.

9. Taking Ownership of Your Life

New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

Understand yourself and those around you.

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David Goggins is an American ultramarathon runner, ultra-distance cyclist, triathlete, public speaker, and author. He is a retired United States Navy SEAL member who served in the Iraq War.

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