7. When wife / girlfriend is having a problem

Define the business problem you are trying to solve.

• What results are you expecting from the process?
• What processes are used to solve this problem?
• Do you see AI improving the current process?
• What are th...

Soon after we are introduced to the world of the story, we realize that there is trouble in paradise. At first, you might not be able to pinpoint the problem, you just have a general sense that something is off.

What this means for you: There can be no adventure if you don’t have somethi...

In our course on discoveries at our UX Conference, we talk about the importance of solving the right problem. Discovery research commonly results in learning about the problem space. This knowledge should be used to generate solutions that solve real user problems.

Ideally, the team should...