C.S. LEWIS

Off course, some people will also seek out cognitive effort, rather than to avoid it.

A study found that participants who reported finding mental tasks "intrinsically rewarding" were more likely to seek a cognitive task over pain than those who ...

Every choice has a price, but when we are motivated, it is easier to bear the inconvenience of action than the pain of remaining the same.

In other words, at some point, it becomes more painful to not do the work than to actually do it.

Studies show that some people would rather endure physical pain than use their brainpower.

The idea that people will avoid exerting mental effort is not new. It has been discussed since the days of William James, a 19th-century psychologist. We know intuitively that menta...