Bertrand Russell

• Rigidity: “It’s my way or the highway.”
• Competition with others: “I’m smarter, prettier, etc., than you.”
• Discontent: “No, I don’t like it this way. Why can’t we…”
• Unapproachable: “Don’t bother me unless it’s worth m...

Features describe what your product/service does and how it’s different from the competition.

If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.

• Learn faster than your competition.

• Empathize with customers more than your competition.

• Communicate more effectively than your competition.

• Be willing to fail more than your competition.

• Wait longer than your competition.