What are features?
Features describe what your product/service does and how it’s different from the competition.
If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.
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What are benefits?
Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience.
This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-f...
What makes a Distinct Voice
- YOUR POV: Your perspective on the world, how you see it, and how your background influences the types of stories you tell and what your characters say and do.
- YOUR STYLE: Includes tone, word choice, syntax (how the words are used), senten...
Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
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