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What are features?
Features describe what your product/service does and how it’s different from the competition.
If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.
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Benefits vs features
When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.
- Once the customer is sold on the concept (they’re con...
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58 reads
What are benefits?
Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience.
This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-f...
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93 reads
Benefits and features: when to mention them
- Benefit-focused messaging is particularly important when your offer is relatively new to the market or customers are unfamiliar with your brand. Benefit-focused messaging helps you hook customer interest effectively.
- Features are best for saturated markets.
25
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What are benefits?
Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience.
This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-f...
What makes a Distinct Voice
- YOUR POV: Your perspective on the world, how you see it, and how your background influences the types of stories you tell and what your characters say and do.
- YOUR STYLE: Includes tone, word choice, syntax (how the words are used), senten...
Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
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