The Power of Premium Positioning

Keep in mind that perceived value often has little to do with your product’s price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:

• Play up the exclusivity of your p...

• Models - intelligent, well-spoken, credentialed. pays lip service to the process but under the surface believe they already have the answer.
• Packrats - chases down and tries to satisfy every last customer. unable to fire the customers that distract...

Focus on becoming the best version of yourself, and success will follow:

• Focus on creating a great product instead of the number of people who will buy it.
• Focus on writing great blog posts instead of the number of people who will read them.
• Focus on le...