APPEARANCE
3. The Importance of Appearance:
Machiavelli stresses the significance of a ruler's public image.
A leader must cultivate a reputation for strength, wisdom, and virtue, even if they don't always possess these qualities.
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Niccolò Machiavelli's "The Prince" is a seminal work in political philosophy, renowned for its pragmatic and often controversial insights into the nature of power and leadership.
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