Everything needs a proof to believe someone
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“I used to believe that timing was everything. Now I believe that everything is timing.”
DANIEL H. PINK
Humans and the environment
Humans believe they are separate from the environment, which is a wrong presumption.
Environmental and climate change and its imminent effects on humans are proof that we are not separate or insulated from our surroundings.
Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help y...
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