Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help you understand what customers love about your service. Use social proof to determine what pain points to focus on & what benefits to highlight.
- Include social proof near copy: Add reviews & case studies to landing pages, homepages, & your website to strengthen your copy & show that other people like what you have to offer.
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Optimize Your Content to Earn a Featured Snippet
- Pick already high-ranking pages to optimize.
- Find a question-based keyword & give a clear, concise answer.
- Use lists & “step-by-step” blog writing formats.
- Pay careful attention to schema markup.
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