Global Expansion Strategies
Tailoring marketing to diverse cultures ensures success in international markets.
“Localization bridges global aspirations and regional relevance.”
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Explore the strategies, trends, and innovations driving success in the dynamic beauty industry.
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Lesson 9
You need to be a global thinker to succeed in the new world.
The new world is a global economy, so you need to be a global thinker. You need to understand the different cultures and markets around the world.
Global Movement
Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.
They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.
Moving Abroad: School Tests
If you are relocating with children, explore options for local public schools and private international schools.
- The International Schools Database is a directory with more than 2,000 schools in 71 countries.
- Families in Global Transition and the Safe P...
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