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Human beings are not wired to grasp the concept of probability. A chance of winning a lottery, sometimes 1 in 175 million, is not something that bothers us.
The Lottery ticket, selling in billions per year, remains a popular sport in the world, and is something whose appeal has increased during the recent recession.
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Many lotteries play to the basic psychological error of the brain which correlates a near miss with better luck.
They allow players to choose a combination of four or five numbers and players experience an illusion that they almost won. In reality, the odds of winnin...
The framing of the winning amount (You could win a hundred million dollars!) creates an anchor in the player's mind and the focus becomes the large sum of money.
The price of the lottery ticket (a dollar) seems inconsequential in front of the large figure already anc...
Players, and shoppers in general, think myopically about the purchase being made.
If they spend $1 buying one ticket while waiting for their turn at the supermarket checkout counter, they may buy five or six tickets in a month. However, if they ‘bracket’ their purchase together and co...
The odds to win are so small that winning does not even feature in our decision matrix of buying a ticket. The game of lottery isn’t played on logic, or for investment, but for entertainment.
For as little as two dollars, a person dreams of getting a chance to win thousa...
Different price points, themes and designs of lottery tickets provide variety and reduce player burnout.
The creative concepts keep things fresh and exciting for regular players, making them experience a sense of possibility. Having lottery tickets placed at ubiqu...
The human mind is sensitive to loss, and has a natural feeling of comparison towards those who have more, fueling the emotions of fear and regret.
In the Netherlands, a ‘postcode’ lottery which awards participating residents of a certain winning postcode every week, ma...
The steady appeal of the lottery is due to various psychological tricks by the marketers: suspension of logic and reason and the dreams that it sells.
Using the variable rewards concept of psychology, the marketers ensure that people keep buying their tickets for years, b...
MORE LIKE THIS
Like the flip of a coin coming up with heads or tails, chance is what happens out there, and is an aspect of the physical universe. Luck, on the other hand, is a perceived value of the ‘chance’ outcome.
It is our subjective reality of a good or bad fortune, impos...
The lottery is cheap permission to dream about the possibility of a better life. Most players know they won't win.
People without lots of money are more likely to participate in lotteries. On average, households that make less than $12,400 a year spend 5 % of their income on...
A lottery refers to a random draw.
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