The Science Of Lottery
- The odds of winning are so low in the lottery business that it becomes irrelevant and marketing the dream of winning becomes possible.
- The brain relies on crude calculations, and cannot comprehend infinitesimal odds. The winning fantasy activates the same area of the brain as a real win would.
- Religion and superstition go hand in hand with the lottery game, each being uncertain and based on intangible odds, often rooted in fantasy and old beliefs.
- The depiction of winners in a limo, covered in gold coins target one's basic instincts.
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