The Science Of Lottery - Deepstash
Introduction to Web 3.0

Learn more about moneyandinvestments with this collection

The differences between Web 2.0 and Web 3.0

The future of the internet

Understanding the potential of Web 3.0

Introduction to Web 3.0

Discover 36 similar ideas in

It takes just

6 mins to read

The Science Of Lottery

  • The odds of winning are so low in the lottery business that it becomes irrelevant and marketing the dream of winning becomes possible.
  • The brain relies on crude calculations, and cannot comprehend infinitesimal odds. The winning fantasy activates the same area of the brain as a real win would.
  • Religion and superstition go hand in hand with the lottery game, each being uncertain and based on intangible odds, often rooted in fantasy and old beliefs.
  • The depiction of winners in a limo, covered in gold coins target one's basic instincts.

81

396 reads

MORE IDEAS ON THIS

Winning A Lottery

Winning A Lottery

Human beings are not wired to grasp the concept of probability. A chance of winning a lottery, sometimes 1 in 175 million, is not something that bothers us.

The Lottery ticket, selling in billions per year, remains a popular sport in the world, and is something whose appe...

81

696 reads

The Anchor Effect In Lottery

The framing of the winning amount (You could win a hundred million dollars!) creates an anchor in the player's mind and the focus becomes the large sum of money.

The price of the lottery ticket (a dollar) seems inconsequential in front of the large figure already anchored...

71

303 reads

The Steady Appeal of The Lottery

The steady appeal of the lottery is due to various psychological tricks by the marketers: suspension of logic and reason and the dreams that it sells.

Using the variable rewards concept of psychology, the marketers ensure that people keep buying their tickets for years, by...

81

473 reads

Myopic Thinking

Players, and shoppers in general, think myopically about the purchase being made.

If they spend $1 buying one ticket while waiting for their turn at the supermarket checkout counter, they may buy five or six tickets in a month. However, if they ‘bracket’ their purchase together and co...

75

359 reads

The Near Miss

Many lotteries play to the basic psychological error of the brain which correlates a near miss with better luck.

They allow players to choose a combination of four or five numbers and players experience an illusion that they almost won. In reality, the odds of winning...

71

329 reads

Neighbors Envy and Sensitivity to Loss

The human mind is sensitive to loss, and has a natural feeling of comparison towards those who have more, fueling the emotions of fear and regret.

In the Netherlands, a ‘postcode’ lottery which awards participating residents of a certain winning postcode every week, ma...

76

326 reads

Playing the Lottery for Entertainment

The odds to win are so small that winning does not even feature in our decision matrix of buying a ticket. The game of lottery isn’t played on logic, or for investment, but for entertainment.

For as little as two dollars, a person dreams of getting a chance to win thousan...

79

374 reads

Variety, Impulse Buying and Friction Reduction

Different price points, themes and designs of lottery tickets provide variety and reduce player burnout.

The creative concepts keep things fresh and exciting for regular players, making them experience a sense of possibility. Having lottery tickets placed at ubiqui...

72

339 reads

CURATED FROM

CURATED BY

pai

Music geek. Coffeeaholic. Travel advocate. Social media maven. Certified tv guru.

Related collections

More like this

If We Give Ourselves Lots of Chances To Win, Our Luck Increases

  • One of the first preparations is to increase the odds of winning by participating in a bigger or better way. The logic is that if we don’t buy the lottery ticket, we are sure we won’t win the one million lottery prize, but if we buy one ticket, our odds of winning have now increased. If we ...

The Anchor Effect In Lottery

The framing of the winning amount (You could win a hundred million dollars!) creates an anchor in the player's mind and the focus becomes the large sum of money.

The price of the lottery ticket (a dollar) seems inconsequential in front of the large figure already anchored...

Playing the Lottery for Entertainment

The odds to win are so small that winning does not even feature in our decision matrix of buying a ticket. The game of lottery isn’t played on logic, or for investment, but for entertainment.

For as little as two dollars, a person dreams of getting a chance to win thousan...

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates