The Law of Diffusion of Innovation 📈

There are different types of adopters at each product stage:

1. innovators: like taking high risks and have a good discretionary income. Naturally knowledgeable in the product space. Marketing and UX teams should identify them before launch to design for mass scale
2. early adopter...

As an internal champion of automation, you need allies. Across teams and departments, you'll find early adopters and advocates who eagerly embrace change. These employees will help you with a smooth transition.

Connecting with these influencers early in the automation ...

• Thirty years ago, just 3 percent of Americans were online. Most of them were academics.
• Before the web was invented, early adopters spent less than an hour a week online (mostly email.)
• The Internet was designed to connect people with shared interests and ...