The 4 Elements Of Product Vision

Every product needs a vision.

1. A good product vision needs to be lofty ...
2. Yet realistic, and separate from current technology limitations.
3. It should be grounded in solving clear user problems.
4. It should be communicated through storytelling, such as writing future headlines or sketching ideas.

One example is uber's vision of a city without cars or Microsoft's vision of a computer on every desk.