Spaces Have The Ability To Make Or Break Habits
Addictions have been proven to sporadically dissolve or ignite if there is a radical change in the environment
A smoker who's quit smoking will feel the urge to do so at the spot they used to smoke at, because they have associated that space with smokingn
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Outcome-Based Habits & Identity-Based Habits
Imagining two people resisting cigarette. When offered a smoke, the first person says, “No thanks. I’m trying to quit.” The second person declines by saying, “No thanks. I’m not a smoker.”
It’s a small difference, but this statement signals a shift in identity. Smoking was part of their fo...
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