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Jasper Asghar

@jasper791

Bad associations

According to research, secondhand engagement rings are much less likely to sell if the listing indicated that the previous owner had been through a divorce or a broken engagement. One explanation is that we believe that various properties can be transmitted through contact.

Sometimes, you create the story yourself. The item has to be prominent in the situation. But if the item is branded as unlucky, it's hard to forget the association.

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IDEA EXTRACTED FROM:

The Strange Power of Unlucky Charms -- Science of Us

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