4. Category Creation

If you merely "find your niche", you'll never stand out.

👉🏻 If you want zero competition, create your own category.

• What is Ryan Holiday known for? (Applied) Stoicism.
• What is Tiago Forte known for? Building a Second Brain.
• What is Ali Abdaal known for? Acing medical school at Cambridge, and now Productivity.

So think about:

👉🏻 What's your unique intersection of skills and interests?

👉🏻 Give this intersection a name and claim it.

Remember: The best competition is no competition.