Step 1: Identify the System's Bottlenecks

Define the business problem you are trying to solve.

• What results are you expecting from the process?
• What processes are used to solve this problem?
• Do you see AI improving the current process?
• What are th...

• Most other professions are full of constraints upon one’s ideas. 
• Artists operate in a realm where most of these constraints are reduced,
•  so the bigger question is, “Why is this unique and interesting?”
•  Often the best companies produce things that look like art. 

• Anchor their processes on the constraints of the solution rather than the clarity of the problem.
• focusing on a narrow set of resources within the business, asking users how their products could be useful in new ways, 
• Iterating through several open-ended domains until a clea...