The Proustian Memory Effect 🧠

In psychology, this is called the Proustian Memory Effect, inspired by French novelist Marcel Proust. He described involuntary memory—where smells or flavors trigger forgotten memories. 

Proust’s novel tells of a character who feels overwhelming happiness from the scent of a lemon blossom tea-soaked madeleine, a treat from his childhood.

What’s your version of a madeleine?