Every choice we make is shaped by the way options are presented to us. In The Elements of Choice, Eric J. Johnson explores the science behind decision architecture—how choices are framed, influenced, and sometimes even manipulated. He breaks down the subtle forces at play in everything from online shopping to public policy, showing how small changes can lead to dramatically different outcomes.
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This book reveals that choice is never neutral. The order, wording, and context in which options appear all impact what we ultimately select.
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