Framing Can Change Perception
The way a choice is worded or framed alters how people perceive risk and reward. For example, saying "90% survival rate" sounds better than "10% mortality rate", even though both are the same.
A simple shift in wording can transform hesitation into confidence.
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This book reveals that choice is never neutral. The order, wording, and context in which options appear all impact what we ultimately select.
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Similar ideas to Framing Can Change Perception
The Framing Effect
It happens when people respond differently to the same choice depending on how it is framed.
People place greater value on moving from 90 percent to 100 percent—high probability to certainty—than from 45 percent to 55 percent, even though they’re both ten percentage points.
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