The Elements of Choice teaches us that decision-making isn't as independent as we think it's carefully structured by the world around us. Understanding choice architecture allows businesses to craft better experiences, policymakers to create better policies, and individuals to make more informed choices. By applying these principles, we can design choices that truly serve people's best interests.
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
This book reveals that choice is never neutral. The order, wording, and context in which options appear all impact what we ultimately select.
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