Leaders must act swiftly and confidently in crises.Clear decisions inspire and guide the entire team.

Decisive Leadership

The lessons from past missions shape future leadership.Inspiring a culture where commitment and resilience prevail.

Legacy of Excellence

Failure isn’t an option; excellence is a must.Every mission demands absolute dedication.

Unwavering Commitment

Success comes from united, expert collaboration.A strong team overcomes challenges together.

Power of Teamwork

Creative solutions emerge in the heat of the moment.Innovation is key when standard methods fall short.

Innovation Under Pressure

Mistakes are opportunities to improve and adapt.Each failure informs better strategies for the future.

Learning from Setbacks

"Success is not final, failure is not fatal: It is the courage to continue that counts."

Be ready for unexpected challenges at all times.Quick thinking and flexibility turn crises into opportunities.

Effective Crisis Management

Extensive training and simulations minimize risks.Anticipating problems leads to smoother mission execution.

Rigorous Preparation

Precise, direct communication is crucial during emergencies.Everyone stays informed, reducing confusion and errors.

Clear Communication

Overcoming obstacles requires persistence and grit.Resilience transforms challenges into stepping stones.

Resilience and Perseverance

How to Win When Failure Isn’t an Option

This New York Times bestselling memoir of a veteran NASA flight director tells riveting stories from the early days of the Mercury program through Apollo 11 (the moon landing) and Apollo 13, for both of which Kranz was flight director. Gene Kranz was present at the creation of America’s manned space program and was a key player in it for three decades. As a flight director in NASA’s Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race. He helped to launch Alan Shepard and John Glenn, then assumed the flight director’s role in the Gemini program, which he guided to fruition. With his teammates, he accepted the challenge to carry out President John F. Kennedy’s commitment to land a man on the Moon before the end of the 1960s. Kranz recounts these thrilling historic events and offers new information about the famous flights. What appeared as nearly flawless missions to the Moon were, in fact, a series of hair-raising near misses. When the space technology failed, as it sometimes did, the controllers’ only recourse was to rely on their skills and those of their teammates. He reveals behind-the-scenes details to demonstrate the leadership, discipline, trust, and teamwork that made the space program a success. A fascinating firsthand account by a veteran mission controller of one of America’s greatest achievements, Failure Is Not an Option reflects on what has happened to the space program and offers his own bold suggestions about what we ought to be doing in space now.

Resilience and Perseverance

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