Freemium Model - Deepstash
Freemium Model

Freemium Model

Duolingo uses a freemium model, allowing users to learn for free, with the option to pay for a subscription to remove ads. This model leads to a small form of wealth redistribution, where users in wealthier countries subsidize education for those in poorer countries

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Luis von Ahn explains how Duolingo harnesses the psychological techniques of social media and mobile games to get you excited to learn — all while spreading access to education across the world.

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