Mascot
Duolingo uses a green owl mascot in its notifications, which has become a subject of internet memes, further embedding Duolingo in popular culture
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Luis von Ahn explains how Duolingo harnesses the psychological techniques of social media and mobile games to get you excited to learn — all while spreading access to education across the world.
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Similar ideas to Mascot
What Are Memes, Actually?
Memes are an element of culture passed from person to person with the aim of conveying a particular phenomenon, theme, or meaning: specifically through the internet. They have emerged out of increasing internet use.
Today, meme formats come in and out of popularity as they ...
Going viral
Internet memes are units of popular culture that are shared, imitated, and changed by users.
The first meme on the internet was the sideways 'smiley' :-) , created in 1982. The practice of using punctuation markers to show emotion spread quickly and later other expressions, such as :-( and...
Tiktok as assisted meme evolution
Richard Dawkins introduced the term meme in his classic The Selfish Gene, defining it as a unit of information that spreads via imitation. He noted that memes evolve via natural selection just as in evolution.
The internet has always been a fertile grou...
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