Creating Solutions From The Adaptations That Created Us

Analysis shows that all 15 of the identified motives can be isolated, that they show expected relationships to one another (based on common functionality), and that differences in attentiveness to motives by gender reflect traditional gender-based role-play during human evolution, while differences by age are consistent with expectations from life history theory.

Ultimately, understanding the evolutionary motives that drive our behaviour enables us to create solutions that make people’s lives more comfortable, safer, and more interesting.