Leadership Shuffle And The Model S
- 2008 saw many upheavals and changes in leadership, with Elon Musk taking over as CEO in October 2008, and cutting manpower by 25 per cent.
- Tesla faced financial problems in 2009 but drove through it safely by going public in 2010.
- The company unveiled its mainstream consumer vehicle, named the Model S in 2011, and was critically successful, gaining a wide user base due to its lower cost (only USD 76,000!) and futuristic technology.
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"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”- John Maxwell
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