Leadership Shuffle And The Model S - Deepstash

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History of Tesla: Timeline and Facts - TheStreet

Leadership Shuffle And The Model S

  • 2008 saw many upheavals and changes in leadership, with Elon Musk taking over as CEO in October 2008, and cutting manpower by 25 per cent.
  • Tesla faced financial problems in 2009 but drove through it safely by going public in 2010.
  • The company unveiled its mainstream consumer vehicle, named the Model S in 2011, and was critically successful, gaining a wide user base due to its lower cost (only USD 76,000!) and futuristic technology.

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