Translate technical benefits into financial outcomes that resonate with decision-makers. Instead of saying "This architecture reduces latency by 200ms," say "This performance improvement will reduce cart abandonment by 8%, translating to approximately 3.4M Euro in recovered revenue annually." Combine both hard benefits (direct cost savings) and soft benefits (risk reduction, compliance improvements) for a complete ROI picture.
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A Chief Transformation Strategist helping companies to grow from caterpillar companies with transformation ideas to accelerate metamorphosis into smooth, airy and volatile butterfly organizations.
This post is to get deeper and talk about process of decision-making.
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